Articles & Papers
Currently Available Articles
Advances in Market Segmentation
Lessons Learning in Market Segmentation - whitepaper
Putting Your Segmentation Where it Belongs
An Alternative Method for Finding Key Drivers in Customer Satisfaction Survey Data
Satisfaction be Damned, Value Drives Loyalty
"Loyalty Really Isn't all That Simple, Restrictive"
Using the Value Equation to Evaluate Campaign Effectiveness
Modeling Pricing Strategy
Optimal Pricing Through Value Modeling
The Big Picture "A successful portfolio pricing strategy begins with a broader outlook
Pricing for Profitability - whitepaper
Making Price Make Sense - whitepaper
Branding in the Third Millennium
Modeling Brand Equity
Overview of Perceptual Mapping
The Marketing Research Profession Needs Certification
The Marketing Research Methodologist
Letter to Marketing Management Magazine -
Response to "The Science of Demand"
Maximum Difference Scaling (MaxDiff): A New Approach to Attitude Measurement
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